Practice marketing for doctors & medical facilities

We specialise in the marketing requirements and needs of the healthcare sector, and are aware of the legal specifics for medical, therapeutic and other practitioners in the medical industries. Above all, we know your everyday life from our own experience – our managing director Carolin Besherz worked herself in a medical practice and an MVZ and brings this professional expertise directly into your projects.

 

We put your vision into practice!

Practice marketing for doctors

Practice marketing for dentists

Marketing for therapists

Clinic marketing

Marketing for veterinarians

R

Creating a strong brand & competitive advantage

…Create a professional and distinctive external image.

…Stand out from your competitors through performance and distinctiveness.

…Increase your visibility through presence in a wide range of channels.

…Create a unique brand and optimise your patient/customer approach and employer attractiveness.

R

Efficiency increase & cost saving

…Reduce time and costs through digitalised processes – creating more space for your actual work.

…Also place new services quickly on the market.

…Increase your sales through faster processes and better findability.

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Patient recruitment & retention

…Increase patient/customer satisfaction through better services.

…Benefit from higher referral rates – online & offline.

…Provide information in an easily accessible and patient-friendly way – this creates transparency & trust.

…Reach potential patients and customers quickly and in a targeted manner.

praxivisio sheet favicon

Our practice marketing services: Bookable as a package or individually

Book your desired service individually or put together your individual package from our practice marketing service catalogue. As a full-service agency, we offer you online and offline practice marketing from a single source and according to your needs & requirements.

We are also happy to advise you on the choice of a sustainable marketing mix. Simply get in touch with us!

Strategy, corporate design & print

.marketing strategy

.name finding & trademark registration

.corporate design: logo, colours, fonts

.print equipment

Find out more about the contents of the individual services in the area of strategy, corporate design & print.

Practice website: conception & creation

.domain, server setup & programming

.consultation & implementation online appointment booking

.editing & multilingualism

.Search Engine Optimisation (SEO)

.photo shoot, image packages & videos

Find out more about the contents of the individual services in the area of practice websites: conception & creation here.

Practice website: website support packages

.Online marketing support (SEO)

.Online appointment booking updater

.Website security & maintenance and privacy updater

.Website change updater

Find out more about the contents of the individual services in the area of practice websites: Website support packages here.

Campaigns: social media, Google advertising, PR

.social media + campaigns

.Google advertising (Google Ads)

.public space & public transport

.press

Find out more about the contents of the individual services in the area of campaign management here.

Our practice marketing all-in packages for medical professionals

Are you setting up a practice, have you taken over a medical facility such as an MVZ or a pharmacy, or would you like to modernise your practice concept? Our practice marketing packages Basic, Advanced and Professional are the perfect solution according to your needs. From logo, website and print materials to photo packages, we offer you complete solutions at excellent conditions and with the highest quality standards with our practice marketing packages. For efficient and professional referral marketing, we have put together a special referral package with selected print services – feel free to take a look directly.

Basic

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with 1 page / Onepager

1 Main page / Onepager + Imprint and data protection

modern & extensible WordPress CMS

responsive web design

2 website layouts + 3 customisation loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file; print 2,000 pieces

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details

Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Advanced

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with up to 5 pages

up to 5 main, sub or contribution pages + imprint and data protection

modern & extensible WordPress CMS

responsive web design

3 website layouts + 3 Adjustment loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 print copies

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details

Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Professional

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with up to 10 pages

up to 10 main, sub or contribution pages + imprint and data protection

modern & extensible WordPress CMS

responsive web design

4 website layouts + 3 customisation loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – approx. 2 h on location, 2-3 portraits or or 1 team photo, 1 posed situation, photos of 1 room, outdoor photos, 2-3 details

Photo shooting package M – approx. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, bup to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Referrer Special

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with 1 page / Onepager

1 Main page / Onepager + Imprint and data protection

modern & extensible WordPress CMS

responsive web design

2 website layouts + 3 customisation loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Folding business card, e.g. with directions: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details

Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Customers who trust in us:

Client logo ophthalmology practice at Tiergarten Berlin - Practice marketing agency Berlin and Germany
Client logo mga Physiotherapie & Osteopathie Berlin - Practice marketing agency Berlin and Germany
Client logo Praxisklinik Wolff & Edusei - Practice marketing agency Berlin and Germany
Client logo Tao Physio Weimar - Practice marketing agency Berlin and Germany

Practice marketing: Your short path to the big goal

1

Select marketing packages & get a quote:

Select your desired services or packages and get your non-binding quote conveniently via the quote and contact forms on our website. We will then send you an offer by e-mail in the shortest possible time. If you have any questions about this, we would be very happy to discuss them over the phone.

2

Kick-off and analysis of actual and target:

Once you have accepted the offer with your signature, we will start our project phase for your individual practice marketing with a joint kick-off meeting lasting approx. 1 hour. During this meeting, we get to know you, your practice and services, record all relevant framework conditions and key data, and define a project plan with all milestones. If texting and professional photos are part of your service, you will receive an appointment for an interview as well as the practice photo shoot from us.

3

We work with agile methods:

The milestones defined in the project plan are scheduled at weekly to fortnightly intervals, depending on your schedule. They take the form of 45-minute virtual or face-to-face meetings and also serve as a correction loop for discussing interim results and change requests. In total, it is about 2 to 3 correction loops. This agile approach (SCRUM method) enables an effective, customer-oriented, transparent and highly creative work process with a timely project result and the lowest possible workload for your practice.

4

Short project runtimes with the best quality results:

Within a few weeks, you can already go live with your website, distribute your flyers or brochures, or stock the newly established medical or aesthetic facility with all the necessary materials. And even after the project has been successfully completed, we would be pleased to accompany you as a strong and reliable partner in the long term.

Let’s take off together!

Do you have questions about our services, would you like to book one of our packages or would you prefer to get your practice marketing concept off the ground directly with us? Then please feel free to contact us.