Practice marketing for doctors & medical facilities
We specialise in the marketing requirements and needs of the healthcare sector, and are aware of the legal specifics for medical, therapeutic and other practitioners in the medical industries. Above all, we know your everyday life from our own experience – our managing director Carolin Besherz worked herself in a medical practice and an MVZ and brings this professional expertise directly into your projects.
We put your vision into practice!
Creating a strong brand & competitive advantage
…Create a professional and distinctive external image and create a unique brand
…Stand out from your competitors through performance and distinctiveness.
…Increase your visibility through presence in various channels both to your customers and potential employees!
Efficiency increase & cost saving
…Reduce time and costs through digitalised processes – creating more space for your actual work.
…Also place new services quickly on the market.
…Increase your sales through faster processes and better findability.
Patient recruitment & retention
…Increase patient/customer satisfaction through better services.
…Benefit from higher referral rates – online & offline.
…Provide information in an easily accessible and patient-friendly way – this creates transparency & trust.
…Reach potential patients and customers quickly and in a targeted manner.
Our practice marketing services: Bookable as a package or individually
Book your desired service individually or put together your individual package from our practice marketing service catalogue. As a full-service agency, we offer you online and offline practice marketing from a single source and according to your needs & requirements.
We are also happy to advise you on the choice of a sustainable marketing mix. Simply get in touch with us!
Strategy, corporate design & print
.marketing strategy
.name finding & trademark registration
.corporate design: logo, colours, fonts
.print equipment
Practice website: Programming & support
.domain, server setup & programming
.consultation & implementation online appointment booking
.editing & multilingualism
.Search Engine Optimisation (SEO)
.website care packages
Social Media, Google Advertising, PR
.social media + campaigns
.Google advertising (Google Ads)
.public space & public transport
.press
Find out more about the contents of the individual services in the area of campaign management here.
Video, Waiting Room TV & Photo
.image film
.animated explainer videos
.Social media Videos
Learn more about the contents of the individual services from video, waiting room TV & photo.
Our practice marketing all-in packages for medical professionals
Are you setting up a practice, have you taken over a medical facility such as an MVZ or a pharmacy, or would you like to modernise your practice concept? Our practice marketing packages Basic, Advanced and Professional are the perfect solution according to your needs. From logo, website and print materials to photo packages, we offer you complete solutions at excellent conditions and with the highest quality standards with our practice marketing packages. For efficient and professional referral marketing, we have put together a special referral package with selected print services – feel free to take a look directly.
Basic
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with 1 page / Onepager
1 Main page / Onepager + Imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas + 3 customization loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Advanced
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with up to 5 pages
up to 5 main, sub or contribution pages + imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 print copies
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Professional
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with up to 10 pages
up to 10 main, sub or contribution pages + imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – approx. 2 h on location, 2-3 portraits or or 1 team photo, 1 posed situation, photos of 1 room, outdoor photos, 2-3 details
Photo shooting package M – approx. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, bup to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Referrer Special
Corporate design
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with 1 page / Onepager
1 Main page / Onepager + Imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Folding business card, e.g. with directions: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Customers who trust in us:
Practice marketing: Your short path to the big goal
1
Select marketing packages & get a quote:
Select your desired services or packages and get your non-binding quote conveniently via the quote and contact forms on our website. We will then send you an offer by e-mail in the shortest possible time. If you have any questions about this, we would be very happy to discuss them over the phone.
2
Kick-off and analysis of actual and target:
Once you have accepted the offer with your signature, we will start our project phase for your individual practice marketing with a joint kick-off meeting lasting approx. 1 hour. During this meeting, we get to know you, your practice and services, record all relevant framework conditions and key data, and define a project plan with all milestones. If texting and professional photos are part of your service, you will receive an appointment for an interview as well as the practice photo shoot from us.
3
We work with agile methods:
The milestones defined in the project plan are scheduled at weekly to fortnightly intervals, depending on your schedule. They take the form of 45-minute virtual or face-to-face meetings and also serve as a correction loop for discussing interim results and change requests. In total, it is about 2 to 3 correction loops. This agile approach (SCRUM method) enables an effective, customer-oriented, transparent and highly creative work process with a timely project result and the lowest possible workload for your practice.
4
Short project runtimes with the best quality results:
Within a few weeks, you can already go live with your website, distribute your flyers or brochures, or stock the newly established medical or aesthetic facility with all the necessary materials. And even after the project has been successfully completed, we would be pleased to accompany you as a strong and reliable partner in the long term.
Let’s take off together!
Do you have questions about our services, would you like to book one of our packages or would you prefer to get your practice marketing concept off the ground directly with us? Then please feel free to contact us.