Human Resources Marketing in
Medicine & Care
In the near future, medical personnel will remain scarce. According to surveys, recruiting personnel for practices, hospitals, laboratories, and pharmacies poses the greatest challenge in the healthcare sector. A traditional newspaper advertisement is no longer sufficient today. Rather, it is crucial to have targeted, professional, and trustworthy communication tailored to the specific audience. At praxivisio, we are committed to supporting you with strong and tailored personnel marketing, specifically designed to meet the needs of healthcare and nursing, in order to attract qualified professionals and build an attractive employer brand. You should focus on this in the long term!
We put your vision into practice!
Attract medical specialists, doctors, partners or practice successors with professional personnel marketing.
Advertising measures that are specifically aimed at the target group or potential employees.
Increase awareness and visibility in the health market.
Creating an attractive employee brand whose positive employer image has an impact both externally and internally.
Differentiation from competitors by emphasizing and uniformly communicating the company's own strengths.
Increasing the attractiveness and quality of the practice in the event of a future practice takeover.
Improve general external communication for the entire medical facility.
What is Human Resources Marketing in medicine & nursing?
In our work as an agency and HR booster for your medical institution, we focus primarily on external HR Marketing for medicine & care.
External personnel marketing includes all communication measures to promote the company’s own employer brand and to attract potential and qualified employees from the healthcare sector.
Why invest in Human Resources Marketing for medicine & care?
%
… doctors, dentists, and pharmacists consider the shortage of skilled workers to be one of the greatest challenges.1
%
%
%
… of job seekers used social media in their job search in 2021.5
Sources
2 Marktforschungsinstitut Deutscher Industrie- und Handelskammertag e. V.: “DIHK-Report Gesundheitswirtschaft | Jahresbeginn 2022”, unter: https://bit.ly/3Mldfqp; Seite 6 (abgerufen am 31.05.2022).
3 RWI Leibniz-Institut für Wirtschaftsforschung: “Fachkräftebedarf im Gesundheits- und Sozialwesen 2030: Gutachten im Auftrag des Sachverständigenrates zur Begutachtung der Gesamtwirtschaftlichen Entwicklung”, unter: https://bit.ly/3lZh49X; Seite 4 (abgerufen am 31.05.2022).
4 Zentralinstitut für die kassenärztliche Versorgung in Deutschland: “Personalsituation in Praxen der vertragsärztlichen und -psychotherapeutischen Versorgung”, unter: https://bit.ly/3z8cZbd; Seite 15 (abgerufen am 01.06.2022).
5 CareerArc Group LLC: “2021 Future of Recruiting Study”, unter: https://bit.ly/3bEbkjG; Seite 19 (abgerufen am 29.06.2022).
Personnel marketing instruments – What belongs to Human Resources Marketing?
“You can’t not communicate because all communication (not just with words) is behaviour and just as you can’t not behave, you can’t not communicate.” Paul Watzlawick – Philosopher, psychotherapist and communication scientist
For a target group-specific, effective and (positive!) image-building personnel marketing strategy, the media or instruments used (e.g. practice website, social media campaigns, job advertisements), the wording, the visual elements for attracting physicians and medical professionals such as MFA, ZFA, PTA, etc. should be deliberately chosen and the current trends should be taken up. If medical practices do not have an online presence or continue to rely on an outdated website, this is also perceived by potential employees and is (positive? Probably not!) image-shaping. As an experienced partner, we support medical institutions such as medical practices, hospitals, MVZs, nursing homes, laboratories, pharmacies in the optimal planning and conception of a customized personnel marketing strategy for medicine and nursing to attract doctors, nurses and medical staff from all fields. Contact us directly and let us start together with your promising and future-oriented personnel search!
Let’s take off together!
Do you have questions about our services, want to book one of our packages, or would you prefer to launch your practice marketing concept directly with us? Feel free to contact us. Then please feel free to contact us.