Marketing when setting up or taking over a practice

In addition to the general to-dos and formalities such as the search for a suitable practice location and the practice rooms, the notifications to the health authority, health insurance fund, tax office, etc., the recruitment of qualified practice staff, etc., questions also arise as to how the right patients can be won over for the practice in the first place, how patient communication about, for example, the range of services or the contact options should take place, how referral marketing can function and the efficiency of the practice operation can be increased, and how the new practice can become an established health brand in the long term. The answer to all these questions is provided by holistic and targeted practice marketing.

As a full-service agency, praxivisio specialises in the particular requirements and framework conditions of doctors, dentists, therapists and medical facilities. We would be very happy to support you as a marketing agency during the exciting time of your practice foundation or practice takeover and are also available to assist you in the long term with your practice marketing.

We put your vision into practice!

Practice marketing checklist practice foundation & practice takeover

Marketing strategy & design concept

R

Marketing strategy

R

Name finding

R

Practice logo, colour scheme & typeface

Print equipment or print products

R

Business cards & stationery

R

Practice stamp & practice sign

R

Doctor flyer & practice brochure

Practice website or doctor website

R

Programming & support

R

SEO, editorial & multilingualism

R

Online appointment booking

Social media & online marketing

R

Social media marketing

R

Google advertising (Google Ads)

R

Press & public

Human Resources Marketing Medicine & Aesthetics

R

Component of all marketing activities

R

sustainable employee recruitment

R

attractive employer brand

Setting up a practice & taking over a practice: Practice marketing all-in packages for doctors

At praxivisio you have the option of booking your desired practice marketing measures individually or as packages. From logo design to your new business cards and practice website – the Basic, Advanced and Professional packages are well thought-out complete solutions for your practice marketing. This allows you to concentrate fully on setting up or taking over your practice without losing sight of the most important marketing aspects.

Basic

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with 1 page / Onepager

1 Main page / Onepager + Imprint and data protection

modern & extensible WordPress CMS

responsive web design

2 website layouts + 3 customisation loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file; print 2,000 pieces

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details

Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Advanced

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with up to 5 pages

up to 5 main, sub or contribution pages + imprint and data protection

modern & extensible WordPress CMS

responsive web design

3 website layouts + 3 Adjustment loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 print copies

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified designs.   View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.Druck & Versand für die angegebenen Ausführungen.

Photo shoot & stock images

Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details

Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Professional

Corporate design

Logo design:

Redesign or revision

Word or figurative mark

Up to 3 design drafts + 3 favourite correction loops

if desired, registration of your logo with the Patent and Trademark Office – plus 290 €

 

Colours & fonts:

Definition of your individual colour palette (house colours)

Definition of your house font for web & print

You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.

Website with up to 10 pages

up to 10 main, sub or contribution pages + imprint and data protection

modern & extensible WordPress CMS

responsive web design

4 website layouts + 3 customisation loops of your favourite

Coming soon preview page

404 page for error messages

Contact form integration

Google Maps integration

Social media links

Domain & hosting

Domain consulting, purchase & registration

Server setup

Setting up the website technology

Setting up e-mail boxes

Online appointment booking

Advice according to your wishes & requirements

Coordination of facility management between. Practice & provider

Implementation on your website

Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.

Website editing, SEO & multilingualism

individual & reader-friendly text design

Search engine optimisation of the texts

Search engine optimisation of the website

Translation of the website into 1 other language

Google & Bing implementation of the website

Creation of a Google My Business entry

Setup Google Anayltics

Creation of 1 social media presence

Website privacy policy

SSL certificate implementation

Cookie banner integration

Imprint – daily updated

Privacy policy – daily updated

 

Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.

Print equipment

Business cards: 1,000 pieces

Appointment cards / recommendation cards: 1,000 pieces

Appointment slips / notepads / prescription pads: 100 pads 50 sheets each

Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces

Envelopes: 2,000 pieces

Presentation folders: 100 pieces

Postcard / Info card: 500 pieces

Flyer incl. Texting: 6 pages, 500 pieces

Brochure incl. Texting: 8 pages, 250 pieces

Stamp: 1 piece

Practice sign inside / outside: 1 piece

Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces

 

We design your practice stationery individually with your logo and in your corporate design.

All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.

Photo shoot & stock images

Photo shooting package S – approx. 2 h on location, 2-3 portraits or or 1 team photo, 1 posed situation, photos of 1 room, outdoor photos, 2-3 details

Photo shooting package M – approx. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, outdoor photos, 3-4 details

Photo shooting package L – the whole day or 7-8 h, bup to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, outdoor photos, various details

5 stock images incl. Image research and image licence purchase

10 stock images incl. Image research and image licence purchase

15 stock images incl. Image research and image licence purchase

 

You can find more information about the photo shoot in our terms and conditions.

Customers who trust in us:

Client logo ophthalmology practice at Tiergarten Berlin - Practice marketing agency Berlin and Germany
Client logo mga Physiotherapie & Osteopathie Berlin - Practice marketing agency Berlin and Germany
Client logo Praxisklinik Wolff & Edusei - Practice marketing agency Berlin and Germany
Client logo Tao Physio Weimar - Practice marketing agency Berlin and Germany

Establishing a practice & taking over a practice: You have a question? We are very happy to answer them!

Why should you choose praxivisio for your practice marketing for your practice foundation / practice takeover?

praxisvisio is a highly motivated, dynamic and friendly creative team from Berlin’s vibrant Mitte district. Whether web and graphic design, editor or photographer, each of our colleagues and partners has many years of professional experience in their own field and, most importantly, in the field of practice marketing and working with doctors, dentists, therapists and other medical institutions. Your main project contact will be praxivisio Managing Director Carolin Besherz. Ms Besherz is a qualified marketing manager, has herself managed the marketing department in an MVZ and an ophthalmology practice and therefore knows about the challenges of your everyday practice and the peculiarities of the medical industry.

What will practice marketing cost for my practice start-up / practice takeover?

How much your practice marketing costs cannot be said as a general rule, as this can vary, for example, from country to country. depends on which practice marketing services you want to rely on. Feel free to contact us and we will create your individual and non-binding offer for your practice marketing!

Small tip: When booking one of our all-in packages, you can be sure in any case that we have calculated generous discounts for you here.

Once the marketing has been set up, the activities in the further operation of the practice should not be completely shelved. It is advisable to invest an average of 2-4% of turnover per month in good marketing. This could, for example, be This could be long-term online marketing support (SEO), Google advertising (Google Ads) or the design of individual practice brochures for the services offered by your practice.

I am not sure what practice marketing services might be useful for the new practice. Do you also offer holistic practice start-up advice for my practice marketing?

Practice marketing is a mix of different marketing measures that have been sensibly derived from a more targeted marketing strategy for the medical practice, dental practice or therapy practice and should be oriented towards the different framework conditions (medical specialisation and service portfolio, practice situation and resource availability (e.g. staff), target group, local conditions and competitive situation).

We will be happy to advise you during the establishment or takeover of your practice on which practice markeating measures make sense, especially in the often turbulent and costly initial phase of a practice, so that you can directly address exactly the patients you would like to attract to your medical practice, dental practice or therapy practice.

Practice marketing when founding or taking over a practice - What legal framework conditions must be observed?

Although the legal restrictions on advertising in the health sector were considerably relaxed some time ago, the advertising of a doctor, dentist or therapist is still subject to the fundamental laws of medical law, medical professional codes, medical fee scales, the Therapeutic Products Advertising Act and the Unfair Competition Act. In addition to the amendments and current court rulings, the federal state-specific regulations must always be observed.

With our full-service agency praxivisio, we have specialised in the needs and special requirements of the healthcare sector. In this way, we are very happy to keep track of all the important framework conditions when creating your practice marketing.

Let’s take off together!

Do you have questions about our services, would you like to book one of our packages or would you prefer to get your practice marketing concept off the ground directly with us? Then please feel free to contact us.