Marketing when setting up or taking over a practice
In addition to the general to-dos and formalities such as the search for a suitable practice location and the practice rooms, the notifications to the health office, health insurance company, tax office, etc., the hiring of qualified practice staff, etc., questions also arise as to how the desired patients can be won over for the practice in the first place, how patient communication about, for example, the range of services or the contact options should take place, how referral marketing can function and the efficiency of the practice operation can be increased and how, in the long term, the new practice can become an established health brand. The answer to all these questions is provided by praxiviso’s holistic and targeted practice marketing.
We put your vision into practice!
Practice marketing checklist practice foundation & practice takeover
Marketing strategy & design concept
Marketing strategy
Name finding
Practice logo, colour scheme & typeface
Print equipment or photo & video
Business cards & stationery
Practice stamp & practice sign
Doctor flyer & practice brochure
Practice TV, image film, photos
Practice website or doctor website
Programming & support
SEO, editorial & multilingualism
Online appointment booking
Social media & online marketing
Social media marketing
Google advertising (Google Ads)
Press & public
Human Resources Marketing Medicine & Aesthetics
Component of all marketing activities
sustainable employee recruitment
attractive employer brand
Practice start-up & practice takeover: Practice marketing all-in packages for medical professionals
Basic
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with 1 page / Onepager
1 Main page / Onepager + Imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas + 3 customization loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Advanced
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with up to 5 pages
up to 5 main, sub or contribution pages + imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 print copies
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – pprox. 2 h on location, 2-3 portraits or 1 team photo, 1 posed situation, photos of 1 room, 1-2 outdoor photos, 2-3 details
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Professional
Corporate design
Logo design:
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with up to 10 pages
up to 10 main, sub or contribution pages + imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Domain consulting, purchase & registration
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
SSL certificate implementation
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Appointment cards / recommendation cards: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified designs.View our print catalogue here. For desired special formats, special papers, finishes or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package S – approx. 2 h on location, 2-3 portraits or or 1 team photo, 1 posed situation, photos of 1 room, outdoor photos, 2-3 details
Photo shooting package M – approx. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, bup to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Referrer Special
Corporate design
Redesign or revision
Word or figurative mark
Up to 3 design drafts + 3 favourite correction loops
if desired, registration of your logo with the Patent and Trademark Office – plus 290 €
Colours & fonts:
Definition of your individual colour palette (house colours)
Definition of your house font for web & print
You will receive a from us in PDF corporate design manual format as your personal brand reference book for internal and external communication.
Website with 1 page / Onepager
1 Main page / Onepager + Imprint and data protection
modern & extensible WordPress CMS
responsive web design
individual web design, exactly according to your ideas
3 Correction loops
Coming soon preview page
404 page for error messages
Contact form integration
Google Maps integration
Social media links
Domain & hosting
Server setup
Setting up the website technology
Setting up e-mail boxes
Online appointment booking
Advice according to your wishes & requirements
Coordination of facility management between. Practice & provider
Implementation on your website
Please note: the costs incurred by the operator of the online scheduling software (e.g. set-up costs, monthly fees) are invoiced separately and are not included in the package price.
Website editing, SEO & multilingualism
individual & reader-friendly text design
Search engine optimisation of the texts
Search engine optimisation of the website
Translation of the website into 1 other language
Google & Bing implementation of the website
Creation of a Google My Business entry
Setup Google Anayltics
Creation of 1 social media presence
Website privacy policy
Cookie banner integration
Imprint – daily updated
Privacy policy – daily updated
Recommendation: Always keep your imprint and data protection up to date in accordance with the latest legal amendments – use our convenient data protection updater service for this.
Print equipment
Business cards: 1,000 pieces
Folding business card, e.g. with directions: 1,000 pieces
Appointment slips / notepads / prescription pads: 100 pads 50 sheets each
Stationery print & digital: digital as MS Word file according to DIN 5008; print 2,000 pieces
Envelopes: 2,000 pieces
Presentation folders: 100 pieces
Postcard / Info card: 500 pieces
Flyer incl. Texting: 6 pages, 500 pieces
Brochure incl. Texting: 8 pages, 250 pieces
Stamp: 1 piece
Practice sign inside / outside: 1 piece
Forms e.g. medical history sheet – on request additionally as a fillable PDF document plus 149€: 2-sided, 2,500 pieces
We design your practice stationery individually with your logo and in your corporate design.
All print products are incl. Printing & shipping for the specified versions. – View our print catalogue here. For desired special formats, special papers, refinements or higher shipping weights due to larger purchase quantities, additional costs may apply.
Photo shoot & stock images
Photo shooting package M – pprox. 4 h on location, 4-5 portraits or 4 portraits & 1 team photo, 2-3 posed situations, photos 2 rooms, 2-3 outdoor photos, 3-4 details
Photo shooting package L – the whole day or 7-8 h, up to 10 portraits or 8 portraits & 1 team photo, 5-6 posed situations, photos of 2-3 rooms, 2-3 outdoor photos, various details
5 stock images incl. Image research and image licence purchase
10 stock images incl. Image research and image licence purchase
15 stock images incl. Image research and image licence purchase
You can find more information about the photo shoot in our terms and conditions.
Customers who trust in us:
Establishing a practice & taking over a practice: You have a question? We are very happy to answer them!
Why should you choose praxivisio for your practice marketing for your practice foundation / practice takeover?
praxisvisio is a highly motivated, dynamic and friendly creative team from Berlin’s vibrant Mitte district. Whether web and graphic designer, editor or photographer, each of our colleagues and partners has many years of professional experience in their own field. praxivisio founder and managing director Carolin Besherz has herself managed the marketing department in an MVZ and an ophthalmology practice and therefore knows about the challenges of your everyday practice and the peculiarities of the medical industry.
What will practice marketing cost for my practice start-up / practice takeover?
How much your practice marketing costs cannot be said as a general rule, as this can vary, for example, from country to country. depends on which practice marketing services you want to rely on. Feel free to contact us and we will create your individual and non-binding offer for your practice marketing!
Small tip: When booking one of our all-in packages, you can be sure in any case that we have calculated generous discounts for you here.
Once the marketing has been set up, the activities in the further operation of the practice should not be completely shelved. It is advisable to invest an average of 2-4% of turnover per month in good marketing. This could, for example, be long-term online marketing support (SEO), Google advertising (Google Ads) or the design of individual practice brochures for the services offered by your practice.
I am not sure what practice marketing services might be useful for the new practice. Do you also offer holistic practice start-up advice for my practice marketing?
We will be happy to advise you during the establishment or takeover of your practice on which practice markeating measures make sense, especially in the often turbulent and costly initial phase of a practice, so that you can directly address exactly the patients you would like to attract to your medical practice, dental practice or therapy practice.
Practice marketing when founding or taking over a practice - What legal framework conditions must be observed?
Although the legal restrictions on advertising in the healthcare sector were significantly relaxed some time ago, the advertising of a doctor, dentist or therapist is still subject to the basic laws of medical law, medical professional codes, medical fee schedules, the German Drug Advertising Act (Heilmittelwerbegesetz) and the German Unfair Competition Act (Gesetz gegen den unlauteren Wettbewerb). In addition to the amendments and current court rulings, the federal state-specific regulations must always be observed.
With our full-service agency praxivisio, we have specialised in the needs and special requirements of the healthcare sector. In this way, we are very happy to keep track of all the important framework conditions when creating your practice marketing.
Let’s take off together!
Do you have questions about our services, would you like to book one of our packages or would you prefer to get your practice marketing concept off the ground directly with us? Then please feel free to contact us.