Practice website: Web design for doctors & therapists

84% of Germans search for their doctor online! This is just one key figure that more than illustrates how important an online presence is for a medical, dental or therapy practice in terms of patient communication, acquisition and retention. We are your professional and creative project partner for the programming and support of your modern and individual doctor’s website as probably the most important part of your practice brand – let’s start together!

We put your vision into practice!

Web design & website support – Our practice marketing for medical professionals

Practice website: conception & creation

The figurehead for your modern practice. We design your responsive practice website to be reader-friendly, search engine optimised and, if desired, in several languages for display and function on all end devices (smartphone, tablet, PC). We advise and support you actively in the integration of an online appointment booking. For the personal touch, we put your practice team in the limelight with a professional photo shoot.

Domain, server setup & programming

We lay the foundation for your online presence. We advise you on the naming of your domain, take care of its purchase and server setup for you. We install the website technology and programme your responsive WordPress website so that it can be displayed correctly on all end devices.

Of course, we provide your practice website with a daily updated imprint, a privacy policy and, if necessary, a cookie notice.

Matching website support packages:
.Website security & maintenance and privacy updater
.Website change updater

Online appointment booking

With an integrated online appointment booking on your practice website, your patients or clients can conveniently book appointments at your practice from anywhere and around the clock, regardless of consultation times or opening hours. This not only relieves your staff, reduces missed appointments and sets you apart from competitors, but also increases patient and customer satisfaction.

As a practice marketing agency, we support you in the selection of a suitable online appointment system, provide you with advice and assistance throughout the installation process and place the online appointment system on your practice website in a user-friendly way.

Matching website support package:
.Online appointment booking updater

SEO, editorial & multilingualism

Would you like to be found high up in Germany’s largest search engine when your subject area or services are called up? Then a search engine optimised practice website is the be-all and end-all. We write your texts in a search engine-friendly, reader-friendly and professionally correct way. And if you want to offer your website content in several languages, we also provide you with our translation service.

Matching website support packages:
.Online marketing support (SEO)
.Website change updater

Videos, Photos & Image Packages

Pictures say more than a thousand words!

Put the finishing touches on your practice website or brochures with personal practice and team images, show the people behind your medical facilities with an effective image film, inform your patients about complex medical issues in an understandable way with an animated explainer video, benefit from the reach of short Instagram videos or rely on a waiting room TV tailored to your needs and service portfolio.

For this purpose, we offer various photo shoot and stock image packages (purchase of image licenses from established image agencies) and take over the management for your videos.

Learn more about video, waiting room TV and photo here!

Practice website: website support packages

Keep your website up to date, error-free, virus-free and data protection-compliant even after the initial launch and place your practice services high up in the Google hit lists in the long term.

Choose the website support package that suits you best.

Onlinemarketing support (SEO)

.Monitoring of the practice website as well as testing and correction of errors

.OnPage optimization: regular keyword check as well as corresponding adjustment and structure of the WordPress website content incl. image optimizations

.OffPage optimizations: Initiation of directory entries and, if necessary, correction and adjustment of existing portal entries

.You will receive a monthly reporting by mail from us

.additionally bookable: Google My Business contribution management

Minimum term is 6 months. You will find further information in our GTC.

Online appointment booking updater

.1.5 h change support / month for various online appointment booking systems

.adding, changing or deleting appointment types, personnel and resources

.definition of appointment slots according to template according to appointment types, staff and resources

.setting holiday blockers or other blockers

.customisation of the appointment booking process in the web interface

.customisation of appointment notifications

.adjustment and, if necessary, positioning of the booking button on the practice website.

Prerequisite for booking: Installation and initial setup of the online appointment booking software on your WordPress website.

Minimum term is 3 months. You will find further information in our GTC.

Website security & maintenance and privacy updater

Website protection:
.setting up a firewall

.malware scans and security scans

.error scans of the practice website

Maintenance WordPress:
.regular system updates

.WordPress plugin updates

.theme updates

.monthly backup / backups of WordPress files, databases, plugins and themes – storage on the FTP server.


Data protection:
Regular adjustments of data protection notice, imprint and cookie banner

.creation of e-mail privacy statement

.audit data protection for social media

.check data protection conformity of the contact forms

.If applicable Submission of contracts for commissioned data processing

.If applicable Setting up an https certificate

.4 x per year updater about amendments in data protection by mail

Minimum term is 3 months. You will find further information in our GTC.

Website change updater

.up to 1h or 2h change support per month for your WordPress website

.The following services are included in the service: changes in the team, holiday notices, changes in opening hours and contact details, insertion and changes of pictures, videos, certificates, correction of links, updating of job applications according to template.

Minimum term is 3 months. You will find further information in our GTC.

Customers who trust in us:

Client logo ophthalmology practice at Tiergarten Berlin - Practice marketing agency Berlin and Germany
Client logo mga Physiotherapie & Osteopathie Berlin - Practice marketing agency Berlin and Germany
Client logo Praxisklinik Wolff & Edusei - Practice marketing agency Berlin and Germany
Client logo Tao Physio Weimar - Practice marketing agency Berlin and Germany

Online marketing support (SEO): Our client examples

Google ranking change for the search term lipofilling in Berlin

Google ranking change for the search term thread lifting in Berlin

Google ranking change for the search term buttock lift in Berlin

Practice website: Do you have a question? We are very happy to answer them!

Why should you choose praxivisio for the programming and support of your practice website?

praxisvisio is a highly motivated, dynamic and friendly creative team from Berlin’s vibrant Mitte district. Whether web designer, SEO specialist, editor or photographer, each of our colleagues and partners has many years of professional experience in their own field and most importantly in the field of practice marketing and working with doctors, dentists, therapists and other medical institutions. Your main project contact will be praxivisio Managing Director Carolin Besherz. Ms Besherz is not only a qualified marketing manager and certified UX designer, she has also been at home in online marketing for over 10 years, was herself a senior marketing manager in an MVZ and an ophthalmology practice and therefore knows about the challenges of your everyday practice and the special features of the medical sector.

How long does it take until the new practice website is online?

The conception and creation of your new practice website is possible within 5 weeks after the project kick-off. The exact project duration is, of course, also always dependent on how promptly you can schedule the dates for the individual (but few) project deadlines and provide us with the required content and give approvals.

Can the practice website be maintained by the practice staff themselves after completion?

To create your new practice website, we use the world’s leading and most widely used content management system (CMS for short) WordPress. Content such as text or image changes can be implemented quite easily in this CMS without any IT knowledge. For this, you will receive a corresponding WordPress account on request after completion of the practice website.

Is it possible for praxivisio to provide technical and content support for the website after completion of the practice website?

Even after the one-off conception and creation of your practice website, the praxivisio team will be happy to continue supporting you. You can find an overview of our website support packages here: To our website support packages.

Why is the online marketing support (SEO) only bookable with a term of 6 months?

Why beat about the bush?! Every website owner wants to be on the top ranks of the Google ranking i.e. on page 1 of the Google search results. But why does the new website simply not show up on Google after going live and why is the SEO support package at praxivisio offered with a term of 6 months?

Think of Google as the stock market: Every day, new participants join and others leave; the market is influenced by external conditions such as politics, nature and so on. Daily prices rise and fall by the minute, but in the long term there is a clear price or upward or downward trend. This is also the case in SEO!

Sustainable search engine optimisation is designed for the long term, whether by creating good and up-to-date content on the website or also generating qualitative backlinks (incoming links on your website). The ranking of your practice website is also determined by the competition, which, as we all know, never sleeps, and by Google’s regular changes to its own website evaluation criteria, which are never fully disclosed by Google. In short, good SEOs have a toolkit at hand and simply a sense of what can advance your practice website in Google rankings. However, what works for one client does not necessarily work for another client, as the framework conditions (e.g. technical background of the practice website, field of expertise and defined keywords, age of the website) may be completely different. So it is often trial and error. This simply means having patience, because good SEO is and remains a long-term (success) process!

We already use an online appointment booking system in our practice - can this be integrated into the practice website?

An integration of your online appointment booking system into the new practice website, for example, is possible. via button is possible without any problems. We ask for all the necessary information during our first project meeting – the kick-off meeting.

Should you also require support with the regular maintenance of your online booking system, we will be very happy to assist you with this as well. Our agency is an independent cooperation partner of renowned providers in the field of online appointment booking, e.g. Doctolib, jameda, samedi, doctena.

What are possible practice website contents?

In addition to a pick-up and introductory homepage, separate pages are possible, e.g. on the service portfolio, practice team, contact options and directions, press, blog. We would be very happy to advise you on which content pages might be useful for your practice. However, the pages on data protection and imprint are always a must.

Let’s take off together!

Do you have questions about our services, would you like to book one of our packages or would you prefer to get your practice marketing concept off the ground directly with us? Then please feel free to contact us.